EXO’s Kai and Fashion Brand Collaboration


Kai, a member of the South Korean boyband EXO, has made a significant impact on the fashion world. His impeccable style and fashion choices have earned him the title of one of K-Pop’s biggest fashion influencers.

Collaboration with Gucci

Limited-Edition Capsule Collection

In 2021, Kai became the first Korean celebrity to collaborate with Gucci for a limited-edition capsule collection. The collection, called Kai x Gucci, featured teddy bear motifs on handbags, leather goods, sneakers, and clothing for both men and women.

Brand Ambassadorship

Kai’s collaboration with Gucci was not limited to a capsule collection. He was also named as a brand ambassador for Gucci in 2019.

Fashion Influence

Kai’s influence extends beyond his collaboration with Gucci. He has been recognized for his polished airport fashion, which includes blazers, turtleneck sweaters, and well-cut trousers. His sense of style and charismatic stage presence have captivated fans and fashion enthusiasts alike.


It is evident that Kai’s impact on the fashion industry is significant. His collaborations with luxury brands like Gucci have showcased his unique sense of style and creativity. Kai continues to inspire fans and fashion enthusiasts around the world with his fashion choices and contributions to the industry.

About Buzz Craves Writer

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